Lemos-Muñoz D, Vásquez-Erazo E, Jácome-Ortega M. Digital marketing strategies for generation z: understanding and connecting with the next audience. cm [Internet]. 15Apr.2024 [cited 26Sep.2026];10(2):374-91. Available from: https://www.cienciamatriarevista.org.ve/index.php/cm/article/view/1369