Tamay-Chimborazo A, Erazo-Álvarez J, Narváez-Zurita C, Erazo-Álvarez C. Experiential marketing as a revenue generation. cm [Internet]. 1Jan.2021 [cited 19May2024];7(12):893-17. Available from: https://www.cienciamatriarevista.org.ve/index.php/cm/article/view/453