Investment project for food service enterprises

Keywords: Development Project, investment, food, (UNESCO Thesaurus).

Abstract

This research was developed with the purpose of determining the profitability of expanding the gastronomic offer, with grilled products, of Mongo's Resto Bar Karaoke in the canton of Baños de Agua Santa and in this way improve customer service and their needs., for this several studies were developed whose results facilitated the development of the investigation. In accordance with the results obtained in the market study where the strategic direction was established, the markets: goal, total and potential and the projected demand, it has been concluded that the project is feasible since it has an annual demand of 3199 units per year. month approximately, which benefits the company since it increases its sales rate and market share, by offering a new product alternative.

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Published
2022-08-15
How to Cite
Salas-Medina, P., Rodríguez-Carrera, J., Ortiz-Gutiérrez, M., & Contreras-Reyes, I. (2022). Investment project for food service enterprises. CIENCIAMATRIA, 8(4), 977-990. https://doi.org/10.35381/cm.v8i4.903
Section
De Investigación

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